Every year China celebrates the online shopping event 11.11 singles day. Since 2016 EP holds his very own 11.11 celebration with sales records every year. 2018 was the first year where EP also invited international dealers to participate to the 11.11 festivities. 4 days full of exciting activities around the world of forklift trucks. With over 450 visitors from our chinese dealer network and around 50 international dealers, EP is proud to present the results of this years event:
Let’s innovate together
In the past years EP has introduced several groundbreaking products to the industry starting with the EPT 20-15ET, to the JX1 and EPT 12EZ. This year during the 11.11 festivities, EP revealed their new line up of products, pushing the limits even further: “The future is now”. Making use of all the advantages of Li-Ion technology EP launched new pallet trucks and counterbalance trucks build around the Li-Ion Battery, creating more flexible, small and light trucks than ever before
Let’s learn together
At EP we try to improve on a daily basis. Learning about new trends and products is a key element of our success. At our international dealer event, we invited experts from our facilities in the USA and Europe to share their ideas on products from two trends in our industry: Order picking and Li-Ion.
Bill Pedriana from Big Joe USA introduced our JX Series products to our guests from around the world showing the advantages for small goods picking compared to traditional low level order picker as well as highly expensive and large narrow aisle equipment.
From EP Equipment in Europe, Arjan van Zanten gave an introduction about our new generation of Li-Ion products. As the largest manufacturer of pallet trucks and stackers, EP Equipment presented three new products to the market. A 1.5to entry level pallet truck with Li-Ion battery, a 2to electric pallet truck with removable plug & play controller as well as a new semi-electric pallet truck with the same battery as our successful EPT 12EZ. In addition to these products EP also presented the concept of the next generation counterbalance truck called L2, completely build around the advantages of Li-Ion technology and focused on high-performance application in the warehouse. For the more common user, EP also introduced the L1, a cost-efficient, Li-Ion 4-wheel counterbalance truck range from 1.5-3.5 to capacity. With this setup, EP brings Li-Ion technology to the masses.
Let’s bike together
For the second time EP held the Material Handling Cycling competition in cooperation with partners from throughout China. For the first time EP also participated with an international team with colleagues from USA, Europe and Thailand. In the end the chinese competition was too strong for the international team, but they promised to come back in 2019 with an even more competitive team.
Record breaking sales on 11.11 event
EP is breaking sales records on their 11.11 every year. But this year event really brought 11.11 to a new level. During the sales event, our Chinese sales network placed orders for
38.6 Million USD revenue
An unbelievable amount as the whole EP production in 2015 was about the same amount. Another highlight of this years event was the amount of Li-Ion counterbalance trucks sold to our dealers. With sales of over 1.200 units Li-Ion counterbalance trucks, EP sets another record compared to last years event.
We are very proud of our team who worked hard over several months to make this event a success and we look forward to seeing you again next year. And you can also find out more about our event on chinese television: